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All you need to know about webhosting

How to choose a good Domain Name

Choosing a perfect domain name for your business can be quite a tricky task, and to make matters worse, it is something that needs to be done early on, so that you can resume with the creation of your website. Naturally, an additional difficulty lies in the fact that an enormous number of names are already owned, and that you might not have too many available options. So how exactly do you choose a name that will suit your needs? This article will list some of the things that you might make your choice somewhat easier.

One of the things that are important is whether you already have a business and wish to make a website to accompany it, or are you just starting out and can name your business however you want. If you still don’t have a name for the business you’ll have much more options, be sure to use that advantage. Search engines will consider you more relevant for certain keywords if you have those words in your domain name, so keep that in mind. If, on the other hand, you already have a business and you have spent a lot of time and effort on getting people to hear about it, you’ll probably want to stick with the name of your business as your domain name, which is not to say that you can’t modify it in some way (or indeed be forced to do so).

Naturally, your domain name and your site name don’t have to be the same, but it might be good for you if they were. People usually focus on the site name, and if they are recommending you to their friends, they will most likely use the name of the site to refer to you. In general, you should be easier to find online if your site and domain name match, but there are exceptions to this rule.

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Five things that You need to Change about Your Website

If you find that your website is falling behind in terms of customer satisfaction and profit, the answer to your problems might lie within your website’s content. Many website owners make the mistake of underestimating how badly their websites can hurt their companies’ progress. Don’t be that person. These are five things you should change about your website right now to induce sales and progress.

Get Rid of Most of Your Call to Actions

Forget everything you know about placing countless call to actions around your website for maximum selling potential, and get real. If a user wants to purchase your product or make a conversion, they will. Instead of placing call to actions all around your website, fill these areas with interesting content that will get your users even more interested in what you’re selling.

Of course, you will want to keep your most important call to actions, and maybe even more importantly, make sure that they are visible. If there is at least one visible call to action above the fold on your website, you’re doing better than lots of other websites already.

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Tips on what to look for in Web Hosting Reviews

Reviews are a fantastic way to get impartial views on a product or service that you want. Look at TripAdvisor for example, it has over 435 million reviews covering 6.8 million accommodations, restaurants and attractions. If a hotel or restaurant isn’t on TripAdvisor then that will put people off going there.

Millions people in countries across the world base their choice for a birthday meal or a hotel for their holiday base on reading a bunch of TripAdvisor reviews. This is because people know that this is the best way to get genuine opinions on the place of review. Have you ever looked at some hotel photos that have been put on the hotel’s website then had a look on TripAdvisor’s reviewers’ photos and seen a stark difference? This could prevent you from making a huge mistake. The CEO over at TripAdvisor certainly knows a good business opportunity. Reviews are so well used these days that if a place gets bad reviews, it will impact their profit margin so it is every business’ priority to ensure that their reviews are not driving custom away.

It’s no different when it comes to web hosting reviews, a bad review from a top techie guru is pretty much the kiss of death so they are falling over themselves to get to the top of the review charts and provide the best service to generate further business. Now that there is such a big focus on reviews, it makes it a lot easier as a consumer to get an unbiased view. Reading content form the host’s website is obviously only going to show favourable statistics or reviews. You’re never going to see them post “took 5 days to get hold of customer support and even then they were useless” listed under their hand-picked customer testaments, are you?

If you’re new to web hosting then you may well be unsure of what it is exactly that you’re looking for in a review. We’ve rounded up some tips to help you understand what to avoid and what to look for when it comes to using web hosting reviews:

  1. The first tip is to disregard and reviews that are directly on the host’s website. Use their website only to find out the details of what features and packages they offer.
  2. Make sure you get a wide range of hosts to compare, at least 5 will give you a good understanding but if you use comparison tables like the one in com then you get a large range of hosts to read the reviews of. It’s like most products or services you look at – you wouldn’t want to buy the very first car you saw advertised for sale, you’d want to take a look at what’s available and at what price, and you’d be looking for key factors like; Is the MOT included? How does the car perform? You should approach reviewing your web host in the same manner.
  3. Get a basic understanding of the key performance measures and the features that are available. You can get a better understanding of things like Uptime, Page Speed and other website performance factors.
  4. Scope out your own requirements and then match them to the web host that offers this, rather than opting for a web host and then thinking about how you want to use the website when it’s too late to easily change host!

Why a content strategy is important when starting a blog

Sometimes when people start a blog, they have an idea in their head of using it as a hobby, uploading content when they want with no real strategy.  However, they also want to earn an income.  These two approaches do not mix, and this is why having a content strategy when starting a blog is important.

Firstly, if you blog without a content strategy, do not feel bad.  Until the past few years, even some of the biggest companies in the world did not factor digital content in to their overall marketing strategy.  Today however, it’s a priceless tool to have in your armoury.


What is a content strategy for blogging?

Just because it uses the word ‘strategy’, there is no need to be concerned about what building a content strategy could involve.  Put simply, a content strategy allows you, the publisher, to plan, develop and manage your content.

This may involve sitting down with a cup of coffee and a pen and paper, and simply jotting down some subjects of blog posts you wish to write once you have started a blog.  However, it pays to go in to more detail and really begin to think about the content you create.

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