Choosing a perfect domain name for your business can be quite a tricky task, and to make matters worse, it is something that needs to be done early on, so that you can resume with the creation of your website. Naturally, an additional difficulty lies in the fact that an enormous number of names are already owned, and that you might not have too many available options. So how exactly do you choose a name that will suit your needs? This article will list some of the things that you might make your choice somewhat easier.
One of the things that are important is whether you already have a business and wish to make a website to accompany it, or are you just starting out and can name your business however you want. If you still don’t have a name for the business you’ll have much more options, be sure to use that advantage. Search engines will consider you more relevant for certain keywords if you have those words in your domain name, so keep that in mind. If, on the other hand, you already have a business and you have spent a lot of time and effort on getting people to hear about it, you’ll probably want to stick with the name of your business as your domain name, which is not to say that you can’t modify it in some way (or indeed be forced to do so).
Naturally, your domain name and your site name don’t have to be the same, but it might be good for you if they were. People usually focus on the site name, and if they are recommending you to their friends, they will most likely use the name of the site to refer to you. In general, you should be easier to find online if your site and domain name match, but there are exceptions to this rule.
The length of your name can also be something worth thinking about. Sure, shorter names should be easier to memorize and type in the address bar, but most of the shorter names that actually mean something have already been purchased. If you can’t find something short that you can use, you probably shouldn’t try and improvise too much with abbreviating your site’s name or something similar. A nonsensical string of letters, no matter how short, is not really easier to remember than a name that makes sense, even if it is a bit longer.
Things like hyphens or adding articles (‘The Web Portal’ instead of ‘Web Portal’ for instance), can also be a double edged sword. Adding them might allow you to take a name that you otherwise couldn’t, but they might also make it more difficult for people to find you. Someone searching for ‘The Web Portal’ might easily make the mistake of visiting ‘Web Portal’, which means that this could lead to people who are looking for you mistakenly visiting the site of your competitor.
Finally, there is the issue of the top level domain that you should go with. You might want to go with ‘.com’ which might be the most popular TLD and one which most people will assume goes after the name of your site when they are trying to find you, but the fact that everyone was applying that logic for quite a long time now means that ‘.com’ has the fewest available names. Country specific TLDs (like ‘.UK’ for instance) are an easy choice if your services are reserved for the country in question, but if they are not, they might severely limit your options and give out the impression that your site is relevant only for inhabitants of that country. The ‘.org’ is mostly used by non-profit organizations, so it is not really an option if you are choosing a domain name for your business, but you might want to consider using ‘.net’, it might have a name available that you couldn’t use with ‘.com’. In the end, it is up to you to weigh the positives and negatives and make a choice.
It needs to be mentioned that you can just buy a name that suits you from its current owner, but it will mostly cost you quite a bit, as the owner will be able to easily determine just how much that name is worth to you. Otherwise carefully consider the factors outlined in this article and try to find a perfect combination. It is a delicate process and you should by no means rush it. After this step, you just need to find a good hosting and a web-designer to create your website and you’re all set.