Reviews are a fantastic way to get impartial views on a product or service that you want. Look at TripAdvisor for example, it has over 435 million reviews covering 6.8 million accommodations, restaurants and attractions. If a hotel or restaurant isn’t on TripAdvisor then that will put people off going there.

Millions people in countries across the world base their choice for a birthday meal or a hotel for their holiday base on reading a bunch of TripAdvisor reviews. This is because people know that this is the best way to get genuine opinions on the place of review. Have you ever looked at some hotel photos that have been put on the hotel’s website then had a look on TripAdvisor’s reviewers’ photos and seen a stark difference? This could prevent you from making a huge mistake. The CEO over at TripAdvisor certainly knows a good business opportunity. Reviews are so well used these days that if a place gets bad reviews, it will impact their profit margin so it is every business’ priority to ensure that their reviews are not driving custom away.

It’s no different when it comes to web hosting reviews, a bad review from a top techie guru is pretty much the kiss of death so they are falling over themselves to get to the top of the review charts and provide the best service to generate further business. Now that there is such a big focus on reviews, it makes it a lot easier as a consumer to get an unbiased view. Reading content form the host’s website is obviously only going to show favourable statistics or reviews. You’re never going to see them post “took 5 days to get hold of customer support and even then they were useless” listed under their hand-picked customer testaments, are you?

If you’re new to web hosting then you may well be unsure of what it is exactly that you’re looking for in a review. We’ve rounded up some tips to help you understand what to avoid and what to look for when it comes to using web hosting reviews:

  1. The first tip is to disregard and reviews that are directly on the host’s website. Use their website only to find out the details of what features and packages they offer.
  2. Make sure you get a wide range of hosts to compare, at least 5 will give you a good understanding but if you use comparison tables like the one in com then you get a large range of hosts to read the reviews of. It’s like most products or services you look at – you wouldn’t want to buy the very first car you saw advertised for sale, you’d want to take a look at what’s available and at what price, and you’d be looking for key factors like; Is the MOT included? How does the car perform? You should approach reviewing your web host in the same manner.
  3. Get a basic understanding of the key performance measures and the features that are available. You can get a better understanding of things like Uptime, Page Speed and other website performance factors.
  4. Scope out your own requirements and then match them to the web host that offers this, rather than opting for a web host and then thinking about how you want to use the website when it’s too late to easily change host!